The choir that started it all. Craig founded and directs the LC Pop Choir, a large contemporary ensemble that performs pop, rock, soul and gospel with the polish of a professional show and the raw energy of a live gig. It is quickly earning a reputation as one of the most exciting youth choirs of its kind, just as at home in the concert hall and on the arena stage as in the television studio. Winners of Pitch Battle (BBC, 2017) and featured on Britain's Got Talent (ITV, 2024).
Proof that community singing can hold its own with the very best. Craig is Musical Director of Knot Another Choir, a non-audition choir of more than 100 members aged from 17 to 87, singing music from the 60s through to the present day. A warm fixture at community events and fundraisers, the choir carries that spirit onto the competition stage and comes home with the silverware.
Where singing meets the world of work. Craig is co-founder of The Workplace Choir Company, which designs and delivers professionally led choir programmes for organisations across the UK. From global law firms and private equity houses to household-name brands, it builds inclusive, no-audition choirs that turn colleagues into a team and give whole organisations something to be proud of.
"The feeling that has proliferated throughout the business as the choir has been rehearsing has been incredible."
Craig is a Brand Ambassador for the World Voices Festival, a globally recognised, non-competitive choral festival that brings singers together from around the world to learn, perform and connect. Founded in 2016, it has welcomed over 5,000 singers from more than 250 choirs across the UK, USA, Ireland, India, Iceland and Germany, on stages from St Albans Cathedral to the Berlin Philharmonie and the Vienna Konzerthaus.
"One of the most awe-inspiring choral festivals in the world."
Feel The Sound is a collaborative workshop series touring venues across the country, built on a simple belief: the best music happens when different worlds come together. Each event brings artists and singers from across genres into the same room, from gospel to musical theatre to a cappella, to share what they know and try something new. It is open to everyone, whatever your experience, and every event is a celebration of discovery, connection and joyful singing.